BRANDING

PB&Jams is a local Philadelphia business that prepares and sells all-natural nut butters. This brand was created to be fun and retro and includes bright colors paired with natural textures. In addition to the logo design, which includes 4 elephants representing the different nut butters, packaging labels and business cards were also created.

This project was completed during my time at SEDSO Design.

Since the initial project's completion, this brand has expanded to a mobile food truck, merchandise, and a website. In 2016, PB&Jams was also featured in Triscuit's "Spreading Simplicity" campaign.

BRANDING

Jennie Pritzker is an interior designer based in Philadelphia. Her brand is an extension of her fun personality and modern design style. The pattern swatches created are used throughout her stationery and website. Along with the website design, an icon system was made to highlight her many services.

This project was completed during my time at SEDSO Design.

EXHIBITION DESIGN

This exhibit explores fame and how celebrity culture has changed over time. Keeping the audience’s experience in mind, this feeling of change is created through the changing color palette and imagery. The only accent color, red, evolves from dark and sophisticated to bright and obnoxious. The final model, which was built at a 3/4” = 1’ scale, incorporates dimensional aspects and interactives to make it as realistic and impactful as possible.

This project was my senior thesis at Drexel University.

AWARDS/RECOGNITION
Graphis New Talent Annual Merit Award, 2015
Most Outstanding Thesis, 2014
GDUSA American Graphic Design Award, 2014
Creativity International 44: Gold Award, 2014

EXHIBITION DESIGN

Designed the entrance for Speaking Out for Equality: The Constitution, Gay Rights & the Supreme Court, an exhibit that was on display at the National Constitution Center during the summer of 2015. The exhibit, which tackled the heavy subject in an uplifting tone, inspired the design and color palette. I used various photographs of historic LGBT rights marches in Philadelphia and paired those with the text of the Equal Protection Clause of the U.S. Constitution.

ANNUAL REPORT

Designed the 2014-2015 annual report for the Center, using the museum's "Visit. Learn. Debate" tagline to categorize all of the information that was included. I used large and dynamic photographs paired with clean blocks of text to showcase the various events and initiatives that the Center is involved in. The color palette is a bright Americana feel that helps showcase the modern flare the Center gives to Constitutional history.

ANNUAL REPORT

Designed an annual report for Adobe Systems Inc. inspired by the company’s mission of revolutionizing how people spread ideas and see the world around them. The theme of the report enhances this notion by highlighting various parts of the Earth’s environments and pairing them with vibrant colors and imagery influenced by Adobe’s main programs (Photoshop, Illustrator, inDesign, and Dreamwaver).

This project was part of an independent study class at Drexel University.

BOOK JACKET

Re-imagined book jacket design for Harper Lee’s “To Kill A Mockingbird.” I created the imagery on the cover by carving the tree texture out of clay and later painting and photographing it. I then added the title and author using hand-done typography The yellow accent on the spine and the back cover represents the prevalent theme of caution in the novel, as well as, the transformation of caution to hope in the story's narrative.

ARTIST CATALOG

This 8" x 10" artist catalog showcases some of Glen Keane’s iconic work as a character animator for Disney. It includes his thoughts on animation as well as interview excerpts with Keane regarding three featured characters: Ariel, the Beast, and Tarzan. The catalog is a mix of Keane’s sketches and scenes from the movies. It also has various tip-ins and fold outs to add the sense of fun and whimsy that Disney movies are known for.

BRANDING • INFOGRAPHICS • PUBLICATION DESIGN

ASK (Art + Science = Knowledge) magazine provides a look back on the events and achievements of the past year, and highlights some of the impressive members of the College's community.

As part of a re-branding initiative for Drexel's College of Arts and Sciences, I designed a masthead for ASK magazine which suited its updated youthful and modern approach. I also created two infographics featured in the 2013 publication. In 2014, I was given two articles to design where I found photographs based on the contexts of the stories to create compelling spreads

Since the re-brand, this publication has kept its modern approach with engaging covers, dynamic articles, and now a website as well.

FACT SHEETS

Designed a series of fact sheets for Drexel University College of Arts and Sciences, promoting a number of their graduate and undergraduate programs. I first created a modern and approachable template while still following Drexel's brand guidelines, which influenced the typefaces and colors. The template was then applied to a total of 7 graduate and 16 undergraduate fact sheets that were printed and distributed to prospective students and around campus.

STICKERS

As part of a mailed packet to new, incoming students, this set of stickers was designed to incorporate the College's tagline with dynamic photographs taken by students during trips offered through their various programs.

ARTIST POSTER

"Only those who attempt the absurd will achieve the impossible. I think it's in my basement... let me go upstairs and check." - M.C. Escher

Designed a 16"x20" poster incorporating three pieces of M.C. Escher’s work and one of his famous quotes. I kept the integrity of his style by adding colors from one of his tessellations.

AWARDS/RECOGNITION
Published in Creative Quarterly 100 Best Annual, 2014
Published in Graphic Design School 5th Ed., 2013
Published in Creative Quarterly 30+31, 2013
American Graphic Design & Advertising Award, 2013

Various logos designed for school and professional purposes. These brands include:

GOOD DOG: a fictional dog adoption agency

EL VIAJE (THE JOURNEY): an uplifting and unforgettable mix of Afro-Caribbean music, dance, light and imagery at the hands of Pablo Batista, Philly’s “drummer to the stars."

BABYLON GARDENS: an aquaponics system start-up